Fitness/Sports
Train Like a Division 1 Athlete.
Own an athletic-based fitness franchise built on elite coaching and explosive industry demand.
Average Unit Revenue$534,745from the brand’s own disclosures
Total units160from the brand’s own disclosures
Brand overview
D1 Training delivers elite, athletic-based fitness programming to youth, scholastic, collegiate, and adult athletes. Founded by former Division 1 athlete Will Bartholomew, the brand was born on the turf with the core belief that world-class coaching and structured performance training should not be reserved for only collegiate athletes. Instead of operating a traditional big-box gym model, D1 franchise owners run a coach-led, performance-driven facility that sets a new standard for athletic development in local communities.
Why choose
D1 taps into explosive industry growth fueled by families doubling down on youth sports and athletic development. As a franchise owner, you benefit from a proven playbook and world-class support covering everything from site selection to opening day and beyond. The brand has earned national recognition, featured in outlets like ESPN, Men's Health, and Entrepreneur, and named to the Inc. 5000 list. A typical location generates strong revenue, with average unit revenues reaching $552K and top franchise locations surpassing $1.68M.
Revenue Potential & Investment Requirements
Average Unit Revenue
$534,745
Revenue from locations meeting 2026 Item 19 inclusion criteria.
- Total investment
- $401,776–$837,381
- Franchise fee
- $62,500
- Cash Required
- $250,000
- Net worth
- $500,000
Growth Trends
Training & support
From site selection to grand opening and beyond, you receive a proven playbook and a world-class team in your corner. The ownership process is designed to introduce you to the right people, provide clear answers, and set you up to open with confidence. You receive comprehensive support across development, operations, and marketing, ensuring you are never navigating the business alone.
Ideal candidate
D1 seeks driven, community-minded individuals who are passionate about sports, fitness, and helping others reach their potential. A fitness or sports background is not required, but candidates must possess the energy, commitment, and drive to build something great and make a meaningful impact in their market.